By setting yourself apart from your competitors, you can develop brand content around your solutions, and brand offerings. If you offer solutions in your brand content, you will help your website’s conversion rate, from impressions and clicks, to end goals as well as improve your search engine visibility.
Are you a local business? Always mention your location if you only want to attract local customers. Don’t dilute your efforts, and keep your search engine optimisation focussed on your locality.
Developing a mix of branded and non-branded content on a consistent basis will not only help you gain new customers but will also help your digital presence.
Creating content is pointless if no one will ever see it, that means you must optimise it and get it out there.
Your website needs to have helpful content that talks about the solutions your company provides for your target audience.
Two things are vital when developing content. Make sure:
It’s easy to find.
You have ways to promote the content.
Try out different marketing methods. Use social networking, search engine and pay per click or online advertising to promote your content. Measure your results without this, you will never truly know what is working for you.
Keep a clear purpose as to why you are developing content, is it to gain traffic, to convert potential customers or to gain repeat business from existing customers.
Tell people over and over what you do, but differently. Much of the content you develop will be about the same topics. By presenting and representing it in different, engaging and innovative ways, you will gain understanding and trust from your audience.
If you are writing a blog, are your posts seasonal or event based, or do you need to address the same topics by refreshing blog pieces and representing them. Adding information and keeping it current is a great way of recycling your content.
Give something in your content, impart knowledge and offer tips.
It may feel repetitive but, one piece of content will never reach all of your potential customers. Diversify your communications and trying new formats will gain traction.
Remember people consume content in different ways, so it is likely that your potential customers will have a similar way of responding to your content. Try images, video, copywriting. Try different platforms for different content types.
Over time your business will develop a strong foundation of content that will stay in your digital space, form a part of your brand identity and visibility.
A few Practical Tips
Whatever your business and your circumstances there are ways that you can collate your knowledge, products and marketing materials and present them in varying formats across the web.
Use your website to present your business to the world
Use a blog to provide your followers with news, tips and offers
Use a regular newsletter to update people and provide them with information they may need
Use social networks to thow things out there, draw people in and generally “socialise”
A single diagram will show you how you should be driving your knowledge and branded content and keep it in your minds eye. Share it will colleages to keep your content flow working within the team and make sure nothing goes to waste.
To achieve this you need a form of information flow and procedure, and that means seeing the wood for the trees.
If you want to streamline your business content and make it internet ready, we are able to consult on how you can do exactly that with great results!
Got Biteinto to rescue a large and complex site from Umbraco and make it work in WordPress. They moved heaven and earth to do it quickly, accurately and within a tight budget, doing way more than expected before having to charge a very modest extra to cope with unforeseen issues required to complete the project. Most impressive of all is that ongoing support was still freely given long after she'd finished and been paid for the conversion and website launch contracted for. Quite exceptional service: thanks. I would highly recommended Elly and Biteinto.net to anyone requiring website design and build.
21:12 14 Jul 20
The team at Biteinto are a real pleasure to work with. Extremely diligent and hard working, they went above and beyond to ensure that we had the work we wanted to doing delivered on time and the results exceeded our expectations. I also love the fact that the team empowers you to take control of your own website and they work hard to deliver you results. A small business, with real people to work with, who care very much that they deliver an excellent product, I would highly recommend Biteinto.
Roseberry Cottage B&B
09:06 10 Jul 20
Elly was great in helping train me with the tools needed for SEO and the site optimisation has improved greatly which has been a real benefit to the company!
15:26 25 Jun 20
Elly has created a website for my business and has gone above and beyond. I love the website it’s everything I wanted and MORE due to Elly personally. She totally understands the style, direction and vibe of the site you are aiming for. She takes the time to really understand and guide you through the whole process. She cares about her work which ultimately means she also very much cares about yours. I had a million and one questions during the process of the website being created and Elly answered every single one and never once made me feel silly for asking them! I simply cannot recommend Elly enough, a personable, understanding and professional designer with SO MUCH knowledge in her field. She is a true expert and you will not be disappointed!!! Thank you Elly for giving me the best start possible with my business journey.
14:19 23 Jun 20
Elly went over and above to make sure I ended up with a fabulous end product - I absolutely love my website, it looks really high-end and professional. Couldn't recommend enough.
12:40 01 Jan 20
Elly at Biteinto has just revamped my website in a matter of weeks and it is amazing; she also incorporated an online shop into the site, taking the hassle of having to contact purchasers for payment. She worked tirelessly to get my site up and running again, pulling out all the stops; having waited eight months for my previous designer to deliver a site which was incomplete and not user or search engine friendly.Elly is always contactable and understood my website needs completely.I would thoroughly recommend Biteinto and Elly for a professional, fast, efficient and creative service.
16:31 03 Dec 19
Biteinto were marvellous in every possible way
17:27 25 Nov 19
Without doubt the most hard working, professional and creative talent in the business. Elly has been working on my behalf for the last few years and has created the most wonderful website for me. Beyond this magic, she has also advised and hugely helped me in promoting and expanding my work. Nothing is too much for this master of the digital world. I highly recommend this company. You will be deeply grateful and you will achieve great success. Thank you so much Elly for everything x
13:30 04 Nov 19
It is a refreshing change to work with Elly who not only appears to be on the same page as you are but she actually delivers what she says she will! Full of enthusiasm and bright, practical ideas but keen to work with you and your own capabilities and budget - Elly becomes an integrated part of your own business very quickly.
11:33 29 Oct 19
Elly is great and super user friendly. She did a great job with my website and was extremely patient with my never ending requests. I've already recommended her to a client who is really happy with her services.
18:16 14 Oct 19
I am thrilled with our new website. Elly untangled my rambling thoughts and a vague vision of what I wanted into a brilliantly designed and fantastic looking website. She immediately understood our business and the customers we were hoping to reach and this is reflected in a clear and easy to navigate site. The new website had an instant impact on bookings. Elly is quick to reply to emails and always available to help. Highly recommended. Thank you Elly!
14:05 11 Oct 19
Amazing service from Elly this week! Above and beyond expectations! Thank you so much. Definitely 5 stars!
08:08 13 Sep 19
17:26 11 Sep 19
Elly at Biteinto has created a wonderful website, in budget and on time! She listened carefully to our brief and has managed to incorporate both our technical requirements and ethos. Biteinto offer a bespoke, personal service. They are creative bunch and had masses of input from concept to completion. Biteinto are able to manage a variety of projects including; build, design, marketing, and sales. They have encyclopaedic knowledge of all things Equestrian. However, do not be put off if you are retail or media, as Bitenet have a breadth of commercial knowledge and experience. I feel very fortunate to have found Bitenet they are a pleasure to work with. I look forward to our long term relationship. Thank you so very much for your commitment Elly, and thank you fir a website we are all so proud of.
15:24 26 Aug 19
Many thanks for a thoroughly professional and highly competent service from Biteinto and Elly Gray. Our website was completely revamped and up and running again in a matter of days. Elly is always contactable and endlessly helpful about both the technical and creative side of web design. I highly recommend them.
10:35 23 Aug 19
I can't thank you enough for weaving my site! I had been putting it off for ages thinking it was going to be marathon, but with your clear vision and being quick to establish what I needed and helping me through you made the process totally painless!! I'm thrilled, many thanks Elly!!!
15:41 21 Aug 19
Elly developed and designed our website and the results are fantastic. Creative, quick and professional we are thrilled with the quality of service and finish of the website. They make a complicated process easy to understand and offer excellent knowledge and advice. I would highly recommend their services.
08:48 20 Aug 19
Elly Gray is fantastic to work with. She was integral to raising the brand awareness of OSLOH. She was especially effective in developing media coverage, reviews and influencer relationships for the brand. I highly recommend adding Biteintonet and Elly to your team.
18:01 10 Aug 19
Elly completely revamped my company website about a year ago and was incredibly efficient and always on hand to help whenever we needed her! I would recommend her services without hesitation.
Lady Elizabeth Anson
18:55 09 Aug 19
We've been working with Elly at Biteinto.net for over 7 years now and on behalf of the whole team at Saving Faces, we couldn't recommend her highly enough. We've always received fast and efficient service, sometimes often at short notice when necessary and we couldn't thank her enough for her patience, understanding and all the helpful non-jargon advice she has given especially as we are fairly a non-technical team. Elly's also been great in creating our two new websites and understood from the start exactly what we wanted.
09:20 09 Aug 19
You got our business within 5 minutes, you guided us and we have ended up with the website we wanted 3 years ago. All previous frustrations with old website forgotten. Thanks so much Elly. You’re service goes above and beyond.
07:51 09 Aug 19
Elly is fantastic, she really understands the needs of our business and continually updates our website to perfectly match our requirements and budget. She is also a pleasure to work with and we look forward to continuing to do so - www.beaufortpoloclub.co.uk
09:19 08 Aug 19
Elly has been very helpful in building our website and making sure all our requirements were met. We have experienced far more sales with this website than our previous one, in large part thanks to Elly's efforts. The response time is very fast and being a fairly non-technical company we find that all our questions are answered clearly.
Wimbledon Debenture Tickets
12:56 07 Aug 19
Elly at biteinto created a new website for us which we are so pleased with. She has also helped us out with Mailchimp and social media campaigns and offers a really fast and efficient service, pulling out all the stops at the very last minute when necessary.
10:10 07 Aug 19
Elly has been looking after my website construction, management and social media for over a year now . As a small brand owner with little knowledge of these things it has been fabulous to sit back and let Elly and the “bite” team help me , inspire me and help to build my brand, they’re fabulous, she’s fabulous.
09:30 03 Aug 19
We have been working with Biteinto.net developing our online marketing for sometime with amazing results. We couldn't be happier with the responsive service that they have offered. Honest straightforward advice without the corporate jingo, so helpful in understanding our sales strategy and rebranding. Lateral thinkers in a manner that so many other agencies are not.