The Perfect Instagram Profile Page

Mastering the art of the perfect Instagram profile page is no mean feat so we have put together some tips. Remember that Instagram is a moving feast, and new features are released regularly. Instagram tips may vary from one business type to another, and what is right for one business may not be for another. We keep our clients abreast of new features and tips, as they appear (and remember one size does not always fit all!). Instagram is one of many social networks, it may not be the best choice of network for you.

Company Name

For the perfect instagram profile page, your Instagram user name should resemble your business name as closely as possible. Link this: @biteintonet

Keep all your business social handles the same so that there’s consistency between different social channels. For example:

Profile Image

Upload your business profile image here. Image dimensions:

  • (110 x 110 Mobile)
  • (180 x 180 Desktop)

For Business accounts, it’s always best to use your company logo as the profile image.


This is your chance to introduce your brand or business and create the perfect Instagram profile page. Keep it short and to the point. Most of all, keep it informative and fun.

Avoid “BuzzWords” and keep the tone fresh and conversational, but do use a slogan or brief description that speaks your brand voice.

Use a branded hashtag to encourage tagging and sharing.


Put your company’s web address or Facebook URL here.

Always try to direct Instagram traffic to your own website.

You can use an Instagram-specific relevant bio link pointing to your homepage or your current promotion (landing page) – use a URL tracker like Bitly to further assess your Instagram traffic. (We use


Watermarking your company logo into your photos can be one way of effective branding, but it may not suit all.

Not every image need be about sell sell sell. Try posting some behind-the-scenes photos that reveal a little more about your brand’s personality.

Pick a theme and stay consistent.

Try to inspire your audience and create a personal bond.

Keep comments and interactions on a conversational level. No hard selling. This will put people off.


Post thoughtful and genuine comments on other peoples photos. This helps build interactions and hopefully potential customers and followers.

Keep comments and interactions on a conversational level. No hard selling. This will put people off.


Use #tags to target a particular audience. Instagram posts with at least one hashtag get almost 13% more engagement than posts without hashtags.

Don’t always follow the beaten track. By being more specific with your tags, you’ll attract a more focused potential customer.

Use a maximum of 30 tags and keep them varied. Using the same tags on every post is not the best policy.

Use well thought out #hashtags


Photos should be original, interesting and provoke engagement. They should show you and your business off in the best possible light.

Always use high resolution images. Striking visual content grabs attention. Reject blurred and pixelated photos, they have no place on an image lead platform.


Geotag your photos so potential customers know where your business is. It may also attract new followers in your local area.

Add geotags to promote offers to target locations. Also good if you have multiple stores in different areas that you want to promote.


Captions help grab the views’ attention, and if you can make them laugh or smile with your caption, you’ll retain more people as followers.

Caption Tips
  • Add URL to captions to drive traffic;
  • Ask questions to your captions to increase engagement;
  • Be witty, friendly and informal;
  • If you’ve posted a picture of a product you sell, add a direct link to that product on your site in the caption.
  • Tag larger relevant accounts in your photos.
  • Don’t over post
  • Keep your post schedule consistent
  • Post at optimal times for your audience
  • Split your schedule between stories and posts

How we can help you create the Perfect Instagram Profile Page

  • Consultancy – a quick overview of your social networks to get you back on track
  • Social Setup – new business setup
  • Social Rebrand – a bit more than just an overview, we will rebuild your profile with you and create a tutorial specifically for you and your staff to help you keep on track
  • Take a Break – have you got social networking blues? If you want to take a break or even get holiday cover, we can manage your networks for you for a set time period
  • Interaction with your Website – if you are doing well with your social networks but you feel you are held by by the technicals aspects of creating landing pages, we can help
  • Getting to the next Stage – if you need a leg up getting to the next stage, linking your products, tagging products, “swipe-up”, give us a call or drop us a line
  • Posts and graphics templating – we can create you a branded posts template and provide you with a tool to create and edit your posts – look like a pro!

A few quick facts

Instagram Facts for Users
  • Instagram URLs are only allowed to be shared in the profile as well as in Instagram Stories (If you have a business account with over 10,000 followers.)
  • The maximum number of shoppable tags one can use on a post is 5.
  • The maximum number of posts one can use in a carousel is 10.
Marketing Stats
  • 32% of all Internet users are on Instagram
  • 59% of internet users between the ages of 18 and 29 use Instagram
  • Posts with at least one hashtag average 12.6% more engagement
  • 68% of Instagram users are Females
  • 51% of Instagram users access the platform at least once per day
  • More than 8 millions profiles on Instagram are business profiles
  • 8% is the reported percentage of Instagram accounts that are fake spam bots
  • Overall, 38% of female internet users use Instagram and 26% of male internet users use Instagram
  • 17% of teens say Instagram is the most important social media site
  • Photos with faces are 38% more likely to receive likes and 32% more likely to receive comments
  • Over 80% of accounts on Instagram follow a business, but two-thirds of profile visits to businesses come from people who aren’t following that business
  • The ad industry is BOOMING on Instagram. There are over 2 million monthly advertisers on the platform and the number continues to grow

Quick Tips

  • Use Google Analytics to check how your perfect Instagram profile page is performing
  • Check with your web design agency that you are using the right hashtags
  • Check with your web design agency that you are on brand
  • Find out how you can improve your posts and find great images
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