What is branding and why is it important?

Branding. Definition:

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.

When you ask yourself what is branding, it may be because you are seeking to make a memorable impression on your leads and customers. It gives your customers and clients a benchmark and expectation level that they feel they can rely on and expect from your company. By using branding, you are able to distinguish yourself from your competitors and clarify why you are offering a better services and are the one to choose.

How do I build my brand?

When thinking about your brand, it helps to understand exactly what brands themselves are. Brands are the images and ideas that are conjured up by consumers when they think of your brand.

The images can originate from a number of things that you present as your brand.

The way you communicate and deliver the attributes and characteristics of your brand and how your customers and clients will judge you. Their impression will be formed by what they see, what they hear and how they interact with you as you build brand content.

Check our Brand Portfolio

Branding vs marketing

The job of marketing is to make something look good to people and involves:

  • Showing your potential customers you have what they want
  • Finding ways in which to connect with your markets and potential customers
  • Listening to your markets and potential customers to learn what they want from you
  • Grow your brand with your customers
Visit the Brand Museum

How do I communicate my brand?

To build your brand, you must work on all aspects of it from developing brand recognition to brand reputation strategically through its existence. You should allow your brand to evolve and continually assess whether it still represents you well.

Not only should you work on its design and concept, but you should use marketing tools to get your brand out there for example:

  • Media Outlets
  • Website
  • Social Media

Recognise any of these?

Nike – “Just do it”

Apple – “Think Different”

L’Oreal – “Because you’re worth it”

KFC – “It’s finger lickin good”

McDonald’s – “I’m lovin’ it”

British Rail – “We’re getting there”

How Ad Slogans Work